Product quality and safety are at the core of our responsibility towards pets, pet owners, and our business partners. As a pet food manufacturer, our goal is to deliver safe, nutritious, and high-quality products that meet customer expectations while fully complying with all applicable quality and food safety requirements. To achieve this, we embed rigorous quality standards and food safety practices throughout every stage of our value chain.
We operate robust quality management systems to ensure compliance with all relevant local and EU pet food regulations, which are regularly reviewed by veterinarians and local authorities. From responsible sourcing of raw materials to manufacturing, packaging, and distribution, strict controls and monitoring processes are in place to safeguard product integrity.
Most of our factories are certified under Global Food Safety Initiative (GFSI)-recognised schemes, in line with the International Featured Standards (IFS). Our sites follow unannounced audit principles, demonstrating consistently high standards of food quality and safety across our operations.
We actively promote a strong quality culture across our manufacturing sites. This includes regular quality meetings, involvement of plant teams in internal GMP/GHP audits, and targeted quality training programmes.
Beyond safety, nutritional quality is of paramount importance. Pets rely on their owners for a balanced diet that provides all essential nutrients in a single meal. Our recipes are carefully developed to meet daily nutritional requirements, including energy, protein, vitamins, and minerals. In addition, we regularly conduct palatability tests to ensure our products are not only nutritionally complete and safe, but also appealing to pets.
By combining rigorous quality controls, certified systems, skilled and well-trained colleagues, and transparent processes, we ensure that product quality and safety remain at the heart of everything we do—earning and maintaining the trust of pet owners and partners alike.