We uphold a zero-tolerance approach to bribery, corruption, and anti-competitive behaviour.
This commitment is embedded throughout the organisation through robust governance processes and comprehensive training programmes for all colleagues, from office-based teams to factory-floor employees.
Mandatory anti-bribery and corruption training is provided to all permanent colleagues, with a 94% completion rate, annual refreshers, and onboarding training from day one. To ensure relevance and accessibility, factory-based colleagues receive tailored, video-based training using real-life scenarios, localised into all relevant languages. These efforts foster a shared culture of ethical awareness and consistent standards across the business.
Ethical conduct is reinforced by transparency. We regularly and openly communicate our sustainability activities and progress to key internal and external stakeholders, recognising that credibility depends on accountability and trust. ESG considerations are embedded within our risk framework, ensuring that environmental, social, and governance factors inform decision-making at every level.
By combining rigorous ethical standards with transparent reporting and ESG integration, we strengthen both the integrity and credibility of our business—laying the foundation for long-term, responsible growth in the pet food industry.