We’re excited to share that our PreVital and Shelma brands have launched their first recyclable monomaterial pouches — a major milestone in our sustainability journey.

Following nine months of dedicated development, we introduced new single-serve monomaterial pouches by the end of 2024, designed to be recyclable. This innovation not only aligns with evolving EU packaging regulations but also reflects our deeper commitment to driving positive environmental change.

This achievement was made possible through close collaboration with our internal experts, PreVital’s Fillet Selection monomaterial pouch multibox is now available in AUCHAN stores across Hungary, while Shelma’s recyclable pouch is being piloted in Albert stores in the Czech Republic, featuring our new packaging design and the slogan: “The Earth Doesn’t Have Nine Lives.”

The reduced carbon footprint of our new packaging has been independently verified by The Carbon Trust — a globally recognized authority on climate action. They support organizations in decarbonizing, improving energy efficiency, and accelerating NetZero goals.

These initiatives reflect our ongoing commitment to creating a healthier planet for both people and pets. We’re proud to take these meaningful steps toward a more sustainable future.