Innovation

A fundamental principle for ensuring continuous
innovative products is new product development and
portfolio optimization. This enables us to give the
absolute best to our customers and is a primary focus of
ours. The life of an animal is always changing. To keep up
with the different lifestyles and nutritional changes
animals undergo, we undertake our own research we
follow FEDIAF (Fédération Européenne des Industries
des Aliments pour Animaux Familiers) recommendations
and also work closely with various veterinary institutions
to stay one step ahead. Combining both specialist
knowledge with our own research creates the basis of
our philosophy; to provide a wide range of healthy pet
products to our customers.